Lucinda (Cindy) Cruz, RN is a co-founder and President of Pride PHC Services, Inc. Since 1999, she has been the acting Administrator/CEO and continues to direct the corporate daily operations. Cindy has been an RN since 1965 and began her tenure in HOME HEALTH CARE in 1984, working as the agency’s only bilingual Registered Nurse Field Supervisor in Tampa, Florida. Cindy continued her career in Home Health when she moved to San Antonio, Texas in 1986. She worked as a Field Supervisor for 6 years before being promoted into the Assistant Administrator role. In 1995, she resigned from her assistant administrator position when she accepted an Administrator position for a start-up home health agency.

In 1999, Cindy elected to open Pride PHC Services, Inc. It is Cindy’s goal to make a difference in the lives of the persons served by Pride PHC Services and to share her compassionate care philosophy with all those affiliated with her organization. She has surrounded herself with key personnel who combine their professional experiences to provide dignified and respectful care to the senior and infirm population of Central Texas.